A local Tennis Academy offering professional training programs for kids and adults
[BEFORE]
[AFTER]
Methodology
Research & Discovery - analyzed user behavior, local competitors, and booking flow patterns to understand how visitors search for tennis courses and make contact decisions.
Brand Strategy - defined tone, values, and positioning focused on professionalism, trust, and approachability.
Visual Identity - developed a new color palette, typography, and imagery style reflecting energy, warmth, and authenticity.
UX/UI Design - designed a responsive interface with clear hierarchy, smooth navigation, and strong focus on conversion through the training programs and booking form.
Framer Development - built and launched the site in Framer from scratch with light micro-interactions, booking integrations and SEO optimization.
Focus was on clarity, accessibility, and trust, ensuring the website feels professional yet friendly to both parents and adult players.
Solution
The result was a modern and warm digital presence:
A new visual identity with earthy orange accents and a clear, welcoming tone.
A redesigned website focused on easy navigation, clear service structure, and authentic photography.
A training booking form that simplified conversions and improved mobile usability.
Everything was designed and developed in Framer for seamless management and future updates.
Outcomes
Visitor engagement went
2x higher
shortly after launch
Visitors stay on website
7x longer
than before
Completely new
booking form
process increasing sign-ups